Semiotic Analysis of Sephora’s Beauty Campaign Video

Social campaign has gained its popularity over these past years. With the rapid business development, many brands compete with each other to create a simple video but still meaningful story. To analyze data, writer use semiotic approach. This study aims discover meaning of verbal and visual signs, in what ways those meanings are conveyed Sephora’s The Unlimited Power Beauty video. findings show that video, Sephora strives redefine term beauty which cannot be determined merely by particular criteria such as having white flawless skin, can defined all forms, sizes, ages through signs.